Finding your Brilliance Niche
Has finding your "niche" ever stressed you out or left you second-guessing yourself?
I've been in the career and business coaching space long enough to know that we ALL hear “niche down, niche down, niche down.”
But in reality, it means to put a part of yourself in a box in order to fit into another.
As multi-passionate, and multi-talented Black women... it can be hard to feel authentic, passionate, and aligned to niche down.
I mean even Beyonce said...
"I think sometimes 'genre' is a code word to keep us in our place as artists, and I just want to encourage people to do what they're passionate about"
One of the most talented women in the world even felt limited by her "niche".
And my take is that "niching" is just another extension of control and power... while asking us to be linear.
Why is it that we can't be honored and valued for multiple passions?
Why is it that others can hold only one image of us?
Why does success or acceptance look like one direct path?
Black Women & Authenticity
Black women are often told we can’t do what we love. We have to be reasonable, because passionate work isn't for us.
We're asked ot look at "trending jobs" and "well-paying jobs" that carry a false sense of security and upward mobility.
But I think that framework requires us to settle. Why can't we have both?
At the end of the day, all of that discredits our career advancement and growth, because I know we’re able to build more successful careers when we’re passionate and we love what we do.
On the business side, we’re often told to “find a niche in the market,” meaning find something that’s underserved or trending.
But that doesn’t always honor who we are either.
As Black women, I don’t believe we should shy away from our purpose and our passion. We should lean into them and allow them to guide us.
From my own experience, that’s what leads to greater success over time. We don’t have to follow somebody else’s blueprint.
We don’t need some corporate bro’s or digital marketing guru’s version of how our career or business should look.
Because I know the Black women in this community: yes, we are focused on growth, the bag, and success — but we want to do that in a way that feels aligned, purposeful, and fulfilling.
That’s why I think differently about niching.
So many of us have been pressured to shrink, to accept a lower role, a boring role, or something less fulfilling because we think it will get us to “the job” faster. In reality, it often becomes a hindrance.
What I actually see is that Black women are much more successful when, in their careers, they choose a next step they’re extremely passionate about and get specific about their niche.
And in business, it’s the same. Sometimes we chase whatever everyone else is hyping (dropshipping, digital products, ebooks). Those things come and go AND we often lack the motivation to be consistent when its not something we're passionate baout.
I think it’s a better bet for us to truly find our brilliance niche: the work we’re passionate about, what sets us apart, what we feel our mission is in the world, and what we’re passionate about accomplishing.
Brilliance niching is about doing that in a way that celebrates our skill set and what makes us unique, instead of forcing us into a niche just because it’s trending.
Leaning into this, instead of running from it, is what allows us to be more successful in our careers and our businesses over time.
I talk more about this in the Black Woman Bliss Blueprint Webinar, where I walk through the process of understanding your niche and moving forward with purpose and passion.
My hope is that you start to figure out your own brilliance niche without sacrificing who you are for a trend or a paycheck — and instead fully embrace it so you can walk in your Black Woman Bliss era.
Brilliance Niching Exercise
For full community members, we’re going a layer deeper into your Black Woman Brilliance niche, or what I call brilliance niching with this excrcise.
